Packaging / Brand System / Campaign

Glass to Wax

A cocktail-inspired candle packaging system translating scent, recipe, color, and ritual into a playful collectible brand world.

Overview

Cocktail rituals, translated into candle packaging.

Glass to Wax is a candle packaging concept inspired by classic cocktails. Each scent uses drink ingredients as a visual language, combining hand-drawn fruit illustrations, recipe-style labels, bold serif typography, handwritten logo details, and tactile packaging moments.

01 Brand Identity
02 Packaging System
03 Recipe Labels
04 Campaign Mockups
Concept

From glass to wax, every scent becomes a small ritual.

The system turns cocktail recipes into scented candles, using ingredient illustrations, warm color palettes, tactile labels, and collectible inserts to make the packaging feel playful but crafted.

Opening System Glass to Wax campaign image 1
Visual System

Warm, playful, and crafted.

The identity balances a handwritten logo with bold serif labels, recipe typography, warm cocktail colors, and hand-drawn botanical illustrations.

Logo + Color Glass to Wax campaign image 2
Fruit Illustration Glass to Wax campaign image 3
Product Line

Three candles, three cocktail moods.

Each scent is built from a cocktail recipe and translated into wax color, packaging color, illustrated ingredients, and label details.

Mint Tulep

Mint / Lime / Tequila

Fresh, green, and bright, designed around mint leaves and citrus notes.

Mezcalrita

Agave / Orange / Mezcal

Warm and smoky with a coral-orange identity and recipe-inspired label.

Bee-tini

Lavender / Lemon / Honey

Soft yellow and floral, mixing honeyed warmth with bright citrus.

Packaging Details

Small objects, clear story.

Box, recipe label, coaster insert, matchbox, stamp, and handwritten logo moments work together as a complete packaging ritual.

Packaging Detail Glass to Wax campaign image 4
Recipe Label Glass to Wax campaign image 5
Stamp + Paper Glass to Wax campaign image 6
Ritual Interaction

Remove, flip, use, collect.

The coaster-inspired insert extends the packaging beyond the candle, turning the product into a small at-home ritual.

Coaster Insert Glass to Wax campaign image 7
Campaign Images

The brand in use.

Large editorial mockups make the project feel more complete and easier to scan. Each image is displayed directly instead of being hidden in a small collage.

Hero Campaign Glass to Wax campaign image 8
Poster Mockup Glass to Wax campaign image 9
Editorial Poster Set Glass to Wax campaign image 10
Lifestyle Mockup Glass to Wax campaign image 11
Packaging In Box Glass to Wax campaign image 12
Final Brand Moment Glass to Wax campaign image 13
Final Packaging Moment

A candle brand built from scent, color, and ritual.

Glass to Wax turns familiar cocktails into a tactile packaging system that feels playful, warm, and collectible.