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Heaven Mayhem’s email and SMS campaign for the ring collection was designed to highlight each piece through a clean, elevated, and product-focused approach.
The goal was to create a visual experience that feels more editorial than promotional, allowing the rings to stand out while still guiding users toward engagement and purchase.Email and SMS work together as a cohesive flow, with email building the visual narrative and SMS offering more direct, timely touchpoints. Consistent tone, typography, and spacing help maintain a refined brand presence across both platforms.
Overall, the design creates a seamless and curated experience where the ring collection feels intentional, visually striking, and naturally integrated into the user journey.
For Heaven Mayhem’s ring collection, the goal was to create a quiet, intimate campaign that treats rings not as standalone accessories, but as natural extensions of the body. The visual direction focuses on close-up, skin-driven imagery and subtle gestures to make the pieces feel lived-in and effortless rather than styled. For the email design, I built a clean, editorial layout using large hero images, small modular grids, and generous white space to create a calm, magazine-like browsing experience. For the SMS GIF, I simplified the approach to a single, loopable visual moment with soft motion to quietly capture attention without feeling pushy. Across both touchpoints, I kept typography minimal and copy restrained to maintain a cohesive, understated tone that reflects the brand’s sense of everyday luxury.
