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MMI is a multi-platform social impact campaign focused on challenging the stigma surrounding medical marijuana and reframing it as a legitimate healthcare option. The project aims to educate, inform, and empower patients and caregivers by providing accessible information, personal stories, and tools to support informed medical conversations.
The campaign integrates print, editorial design, environmental graphics, and a digital platform to guide users through a thoughtful journey from awareness to understanding, and ultimately to action. Visual restraint, human-centered storytelling, and clarity are central to the system, allowing sensitive content to be communicated with empathy and credibility.
MMI is a social impact campaign that uses editorial design, visual identity, and digital experiences to reframe medical marijuana through education, empathy, and human-centered storytelling.
