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× Final Outcome ×
The final design brings together account setup, tutorial videos, moving service matching, and supplies shopping into one clearer flow for young professionals.
Outcome Preview
Interactive Result System
Create an account to save moving progress and personalize the experience.
Selected Result
Users can create an account so their moving preferences, packing progress, and service needs stay connected throughout the experience.
× Define Phase ×
After synthesizing interview insights, I created personas and translated recurring frustrations into problem statements that could guide Movideo’s product direction.
Persona Signal Board
Hover · Switch · Read
Persona 01
Her main problem is not motivation. It is knowing how to break packing into smaller, clearer actions without spending too much money or time.
× Problem Statements ×
How might we help users categorize their packing when moving so they won’t get stuck and feel less stressed?
How might we help users feel confident and protected when hiring a moving company?
How might we help users find better and lower-cost moving solutions so they can afford the move?
× Ideation Phase ×
I translated research insights into a clearer product structure through storyboarding and information architecture, focusing on how users move from planning to tutorials, services, and supplies.
Framework Board
Sketch → Scenario → Product Structure01 / Storyboard Sketches
I used storyboarding to imagine how a young professional might discover Movideo, look for packing help, and move through the app when feeling stressed or unsure.
From story scenario to app structure
02 / Information Architecture
After defining the core use cases, I built a sitemap that separates service booking, tutorial learning, account settings, and planning tools into understandable paths.
× Prototype Phase ×
I moved from low-fidelity structure into a warmer visual system, then refined the final mobile screens around tutorial learning, moving services, and supplies shopping.
Prototype System Board
Wireframe → System → Final01 / Wireframes
The low-fidelity screens helped define the structure for login, onboarding, dashboard, calendar, tutorial library, and service booking before moving into visual design.
User flows + task priorities
Core app screen structure
Validate layout before UI styling
02 / Brand System
I developed the logo direction, moodboard, color palette, UI components, buttons, cards, navigation elements, and typography system to make Movideo feel helpful and energetic.
03 / Final Design
The final design connects tutorial videos, moving service planning, and supplies shopping into one visual-first mobile experience for young professionals.
Users can browse packing tutorials by room or item type, save useful videos, and follow step-by-step guidance.
Users can estimate moving needs by choosing home size, furniture, boxes, and service preferences.
Users can shop moving supplies directly inside the app with clear categories, pricing, and product details.
× Usability Testing ×
I used usability testing to understand where users felt confused, slowed down, or unsure. The feedback helped me improve task clarity, screen hierarchy, and the flow of key actions.
Testing Evidence
Observe → Understand → ImproveResearch Evidence
Instead of treating testing as a final checkpoint, I used each observation as a design signal. The notes helped reveal where users hesitated, where the hierarchy was unclear, and which flows needed refinement.
Some users needed more context before starting a task. I improved labels and entry points so the next action felt easier to understand.
I refined button emphasis, spacing, and content priority so users could complete flows with less hesitation.
I focused changes on the screens where users showed repeated confusion or slower task completion.
Prototype Viewer
Switch between the revised flows and interact with one prototype at a time.Flow 01
This flow shows the revised final prototype and how users move through Movideo’s core experience.
Flow 02
This flow focuses on how users compare service options, make decisions, and move toward confirmation.
Flow 03
This flow shows how users browse supplies, review product information, and move through the shopping experience.