Unclassified was developed as a response to the rigid expectations often associated with classical ballet. While ballet is traditionally defined by strict technique and uniform aesthetics, this project asks what ballet looks like when those boundaries are loosened.
The visual language is built around abstract, layered illustrations that suggest movement rather than depict it literally. Flowing ribbons, fragmented shapes, and shifting color fields mirror the dynamics of the human body in motion, balance, tension, release, and improvisation. These elements intentionally overlap and collide, reflecting the diversity of voices and styles within contemporary ballet.
Typography is bold and assertive, contrasting with the softness of the illustrations to create visual tension much like the physical demands of dance itself. Color plays an expressive role, helping each application feel energetic while remaining part of a cohesive system.

Unclassified is a campaign identity for a ballet convention, using illustration, color, and layered visual language to celebrate diversity and redefine classical dance.



